Skepta x PUMA - Skope Forever
House of JJD were tasked with creating a full construction animation of the Skepta x PUMA Skope Forever signature shoe for the 2024 launch, along with some early concept animatics and motion graphic design proposals for the campaign.
Gallery below.
Full shoe construction video
Sculpture Reveal
In order to integrate with the launch event, a series of animations were requested to illustrate a giant sculpture of the Skope Forever shoe resting and emerging from a reflective oil-like liquid surface.
Blueprint 3D animation
A proof of concept to transition a 2D image of the shoe design blueprint into a three-dimensional dynamic window into the product and hexagonal Skope logo.
Transition Proof of Concept
An early test created to demonstrate the technique being considered to transition from sequence to sequence using a police/FBI-style corkboard with images pertinent to the campaign pinned to it.
Transition Proof of Concept 2
Another test created to showcase a similar 2D-to-3D workflow to move seamlessly between photographs of the talent from the campaign and the products in the range. This technique involved first Lidar-scanning and then recreating the actual photographic studio from scratch inside the computer to achieve the desired end result.